It used to be a luxury to own a website or even have internet access. I remember when my cousin introduced me to the internet as a kid in the 90s. He had to pay over N70,000 to subscribe to the internet. It felt so luxurious at the time.
Today, some still see owning a website as a luxury which should not be the case. It is not a luxury. It has become necessary in 2020 to have a website, whether personal or for business.
This article highlights 5 reasons why every small business should own a website. And if you already own one, why you should keep it updated.
1. Your Own Internet Identity
Having your own internet identity plays a vital role in improving your brand image. You need to own your domain name (www.yourcompany.com) before someone else claims it.
There are people that are making money online today with domain flipping. It is the process of buying domains that are perceived to be of value to be sold for profit in the near future.
It would be more costly for you to get your domain name if someone else already claimed it. The time is now. Would you like to check if the domain name relating to your brand name e.g dominos.com is still available? You can visit godaddy.com to do a name search for free.
Having your own domain name allows for your own internet identity aside your social media pages. It is one of the factors that can ensure that you have a strong brand identity over time.
2. Boost Your Brand Image
When you have a well designed and structured website, you don’t only attract potential customers. You have a platform where potential customers can visit for more information about your brand.
You can create content on social media platforms. However, your website presents an avenue for more structured information for potential customers. The design, messaging style and user experience on your website can be of great value to your brand image.
3. Own Your Content And More Control
Have you ever been censored on social media platforms like Facebook, Twitter or Instagram?. If you have ever been censored, you will easily understand why it is important to have some level of control and right to what you post. Having your own website allows for you to have more control over what you publish.
Furthermore, platforms like Facebook and Instagram are not yours. You can wake up someday to realize you have been banned from using your social media accounts. And if they are your main source of traffic for business survival, that would spell TROUBLE for you in capital letters.
Therefore, it makes business sense to get your own domain name regardless of your level of popularity on social media. Use a user friendly, SEO friendly content management system like WordPress and get your site hosted for cheap with a hosting company like Blue Host or Namecheap and always ensure that you have your content including information on email subscribers backed up.
4. Sell Directly To Your Target Market
With your own WordPress powered website, you can easily install and an eCommerce plugin like Woocommerce and sell your products or services directly to your customers.
Additionally, you can create email lists with landing pages and sales funnels that carry potential customer through a revenue generating journey. You don’t have to be a professional marketer to accomplish this.
For example, steadygettingit.com was initially developed by a professional web developer but steadygettingit-shop, our ecommerce platform, was created by a digital marketer with no advanced web development experience and it is currently serving paying customers perfectly.
5. Open New Doors
While it is possible to sell without a website, having your own business website can open new doors for your brand. You can attract new customers that are searching for products and services like yours via Google. You can also direct investors to your website to learn more about what you do.
In addition, you should maintain a blog as part of your website. With a blog, you can improve your ranking on search engines. A better search engine rank would result in more free traffic to your website from Google. Traffic that can be monetized.
In conclusion, even though you have to still pay yearly for your domain name and monthly, or yearly for hosting, platforms like godaddy.com and bluehost.com allow for you to set up at an affordable rate. You get to have your own internet identity, improve your brand image, have more control over your content, sell directly to potential customers and create more opportunities for your business.
The Truth About Time Management: It’s Not About Time
We’ve all heard the expression, “There aren’t enough hours in the day.” In truth, we’ve likely all said it at some point. Time management is a struggle for everybody, but especially entrepreneurs, CEOs, and founders.
Interestingly, some people seem to get more out of our 24 hours each day than others. As author Idowu Koyenikan said, the key to making the most of our hours isn’t time management—it’s life management. People who do it successfully balance the things they love with tasks they need to complete to maintain a well-rounded, satisfying life.
To-do lists or any one of the countless books on time management can help you achieve this balance, but things will eventually fall apart unless you make a habit of productivity—and stick to it. This might mean writing down your top priorities for the day or week, using a productivity app, or creating a plan that works best.
The Truth About Time Management for CEOs
When it comes to time management skills and techniques, business leaders are among the worst offenders. This typically happens because of the nature of leadership positions. These individuals are driven by the feeling that they have to do everything or have all the answers. On average, they’re also responsible for a lot: CEOs work 9.7 hours per weekday and spend 79 percent of weekend days and 70 percent of their vacation days working.
Success doesn’t come from adding countless tasks to your calendar and putting in the longest possible hours. It comes from purposeful, intentional work, which means managing your time more effectively to focus on what matters. To get there, business leaders have to reset their time-management expectations.
Only using productivity tools doesn’t lead to better time management—developing concrete time-management skills does.
How Are You Managing Your Time?
While CEOs and business leaders have countless resources at their disposal, they frequently lack time. Here are four steps to improve your time-management skills and techniques to maximize the time you do have: continue reading…
Why You Should Have A Website And Not Just Rely On Social Media
No one could have predicted just how revolutionary social media would be when MySpace started gaining followers in the early 2000s. Even in 2006, when Facebook and Twitter became widely available to the global population, there were still lingering doubts about its longevity and potential as a profit-making vehicle.
In retrospect, it makes sense: after the meteoric rise and crushing fall of the 90s dot com bubble, it was still very much open to interpretation as to whether this new wave of interactive media would be able to survive (let alone thrive) into the future.
We know differently today.
As of early 2019, there were 4.2 billion internet users, of which 3.397 billion were active on social media.
To put this even further into perspective, consider that, on average, every one of those users owns 5.54 social media accounts and spends 116 minutes a day scrolling their news-feeds or chatting with friends.
And those mind-boggling numbers are still growing. Three hundred twenty million new profiles were created between September 2017 and October 2018, which works out to 10 new social media users every second. This figure alone is almost double the average number of human births per second.
That’s right. Social media growth is outstripping the global human birth rate.
You Do Not Own Social Media
We get it. Starting a Facebook page for your small business when you don’t have much working capital seems like a much smarter option than stumping up for a website. Not only is it free, it can also put you in touch with pretty much everybody you’d like to sell to. If you’re a local-oriented biz you can make a point of highlighting your location or some other specific selling point. Continue reading…