It used to be a luxury to own a website or even have internet access. I remember when my cousin introduced me to the internet as a kid in the 90s. He had to pay over N70,000 to subscribe to the internet. It felt so luxurious at the time.
Today, some still see owning a website as a luxury which should not be the case. It is not a luxury. It has become necessary in 2020 to have a website, whether personal or for business.
This article highlights 5 reasons why every small business should own a website. And if you already own one, why you should keep it updated.
1. Your Own Internet Identity
Having your own internet identity plays a vital role in improving your brand image. You need to own your domain name (www.yourcompany.com) before someone else claims it.
There are people that are making money online today with domain flipping. It is the process of buying domains that are perceived to be of value to be sold for profit in the near future.
It would be more costly for you to get your domain name if someone else already claimed it. The time is now. Would you like to check if the domain name relating to your brand name e.g dominos.com is still available? You can visit godaddy.com to do a name search for free.
Having your own domain name allows for your own internet identity aside your social media pages. It is one of the factors that can ensure that you have a strong brand identity over time.
2. Boost Your Brand Image
When you have a well designed and structured website, you don’t only attract potential customers. You have a platform where potential customers can visit for more information about your brand.
You can create content on social media platforms. However, your website presents an avenue for more structured information for potential customers. The design, messaging style and user experience on your website can be of great value to your brand image.
3. Own Your Content And More Control
Have you ever been censored on social media platforms like Facebook, Twitter or Instagram?. If you have ever been censored, you will easily understand why it is important to have some level of control and right to what you post. Having your own website allows for you to have more control over what you publish.
Furthermore, platforms like Facebook and Instagram are not yours. You can wake up someday to realize you have been banned from using your social media accounts. And if they are your main source of traffic for business survival, that would spell TROUBLE for you in capital letters.
Therefore, it makes business sense to get your own domain name regardless of your level of popularity on social media. Use a user friendly, SEO friendly content management system like WordPress and get your site hosted for cheap with a hosting company like Blue Host or Namecheap and always ensure that you have your content including information on email subscribers backed up.
4. Sell Directly To Your Target Market
With your own WordPress powered website, you can easily install and an eCommerce plugin like Woocommerce and sell your products or services directly to your customers.
Additionally, you can create email lists with landing pages and sales funnels that carry potential customer through a revenue generating journey. You don’t have to be a professional marketer to accomplish this.
For example, steadygettingit.com was initially developed by a professional web developer but steadygettingit-shop, our ecommerce platform, was created by a digital marketer with no advanced web development experience and it is currently serving paying customers perfectly.
5. Open New Doors
While it is possible to sell without a website, having your own business website can open new doors for your brand. You can attract new customers that are searching for products and services like yours via Google. You can also direct investors to your website to learn more about what you do.
In addition, you should maintain a blog as part of your website. With a blog, you can improve your ranking on search engines. A better search engine rank would result in more free traffic to your website from Google. Traffic that can be monetized.
In conclusion, even though you have to still pay yearly for your domain name and monthly, or yearly for hosting, platforms like godaddy.com and bluehost.com allow for you to set up at an affordable rate. You get to have your own internet identity, improve your brand image, have more control over your content, sell directly to potential customers and create more opportunities for your business.
Top 3 Social Trading Platforms For Copy Trading
Let’s talk about social trading networks, shall we?
Imagine earning from Forex or a trade without having to dedicate most of your time and resources. Imagine the ease of learning how each strategy works when it comes to trading. This is what social trading allows you to do and far more. What is social trading? You might ask, don’t worry, I will tell you.
Social trading is a form of investment that permits investors to watch the trading behaviors of both their peers and experts within the trading world. It allows you to follow their investment strategies using either copy trading or mirror trading.
This method of trading makes it easy for beginners to link their trading accounts to those of expert traders and imitate their trades automatically. It was even described by the World Economic Forum as a low, sophisticated alternative to traditional wealth managers. Little or no knowledge of the financial markets is needed.
Lately, social trading is being talked about as one of the best things to have happened to the online trading community. There are numerous Social trading platforms out there, it keeps increasing. However, here is our Top Three Social Trading Platforms with some of their main features;
Founded and run by Yoni Assia, eToro is a great platform for starting traders. It provides a huge variety of investments and also a community of traders where users have the opportunity of interacting with each other like every other social media platform. With their News Feeds feature, users have the opportunity to monitor and manually copy any trader of their choice.
This platform has an interesting feature called the Copy Trading where users can automatically copy traders in bits thereby managing both exposures and risks. What I love the most about this platform is the free and unlimited demo account made available to everyone.
2. Naga Trader
They boast of having some of the best social trading features that include social networking, social trading, copy trading, and innovative investment services such as the NAGA portfolios.
Social networking involves, starting a unique project that traders from all over the world can join hands to work on. Copy-trading allows Naga traders to reproduce the success of elite traders and make it their trades. These two practices have gained popularity within the global markets so much that Naga Traders were nicknamed – the “Tinder Of Trading”. This platform also gives you access to their social trading network where you meet, interact, and share with fellow NAGA traders
Founded in 2017, ZuluTrade is a Social trading system that works with dozens of brokers. It is best for hosting the most advanced social trading features. This platform works by gathering many elite investor trading data and records their trading strategies. You can analyze this in a minute and replicate their performance by customizing the risk and investment management. You can also have access to a free demo account, where would practically learn how to start and clarify your ideas.
6 Innovative Inventions That Changed Our Lives
There are many inventions that exemplify innovation and have made strong contributions to life as it is now.
Our lives have been made healthier, safer, and more comfortable with these inventions. In this article, we would explore few examples of innovative inventions;
1. The Printing Press
The printing press is a device that makes mass production of uniform printed matter, mainly text in the form of books, pamphlets and newspapers possible. This device was designed in France, in 1440s by Johannes Gutenberg and has changed every aspect of our paper-based industry. Without it, books, newspaper, and many other typed resources would not be in existence.
Reheating food has become so easy these days. Thanks to Percy Spencer, an American engineer who invented the modern microwave after World War II from radar technology developed during the war. We no longer have to go through the stress of using a gas cooker just to reheat leftovers.
3. Electric Iron
The Electric Iron was invented in 1882 by Henry W. Seely of New York City. Before then a variety of metals filled with hot materials or coals were used in straightening rumpled cloths. Imagine how difficult it would be if we were still using metals with hot coals to iron.
4. Personal Computers
You are likely reading this article on your personal computer and might find it difficult to imagine the times when information was not readily available at the touch of a button. This was invented in 1964, by Pier Giorgio Perotto.
5. Smart Phones
Smart phones are a class of mobile phones and of multi-purpose mobile computing devices. This, in comparison to the old land phones has made calling, texting and the likes easier. Although no one has been credited with its invention, it was invented in 1992.
6. Electric Light
It is so easy to take electricity for granted, but the next time you recharge your phone or do something with electricity, stop for a moment to think about what you would do without it. Thomas Edison is usually credited with the invention of the light bulb. Before then, candles and oil lamps were used for artificial lighting; later on kerosene lamps replaced it.