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How To Build A Profitable Social Media Presence For Your Brand

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Almost all brands today are on social media in some way. However, most brands are not as active on social media as they should be. They find it hard or stressful to create a social media presence that their customers love because they underestimate its importance. 

Social media is an essential piece of your business marketing strategy. Therefore, it will take more than just posting random links, @mention a few people, and call it a day.

There are numerous advantages to building your brands on social media. It helps to improve your customer service, allows you to interact with your customers and prospective ones, and helps you expand your reach. Generally, it helps drive growth for your business by creating a lasting and loyal relationship with your old/new and potential customers.  

To have an active and thriving social media presence, you need a structure, a strategy. Below are some social media guides to help identify your goals, improve your appearance, interact with your customers and optimize your result;

Set Meaningful And Smart Goals

Quick question – Why are you on social media?

Okay, I understand, most brands are still trying to define and finalize their social media goals. According to research, most marketers realize that aligning their social media campaigns with company goals can be a top struggle. There might not be a right answer to what your objects are, so it’s okay if you are not yet sure; you are not alone.

Trying to navigate your way around social media without an end goal in mind can be frustrating. Therefore, start with a broad objective; for example, as a small business owner, you are looking to grow a more significant community presence. With this in mind, considering specific goals that will allow you to improve your social efforts reasonably and affordably is highly recommended. You should know what to do each day to meet your company’s needs, clients, and customers. Setting these day-to-day goals would hold you accountable, guide your budget, and encourage you to pay more attention to data.

Identify Your Audience 

Knowing your audience is essential when you are looking to improve your social media engagement. Their interests and needs will determine the type of content you should be sharing and how you engage your followers. 

Note that not everyone is your audience; therefore, breaking down your audience is crucial as it will help you with the following;

  • What social media platform you should be active on
  • Your social posting schedule
  • The information in your profiles
  • Your brand’s voice
  • The type of content you post

Spend time looking at your audience personas, understand their needs, and what brands they already love on social media. Put efforts into making sure your social media presence stands out from the crowd.

Create And Curate Engaging Social Content

Consistent content creation is the bread and butter of social media marketing; social media strategies revolve around it. However, it’s easy to focus on what you want to accomplish without following the right principles. What are these principles? You would ask, sticking to content themes, using user-generated and interactive content, stories, and time-sensitive content, engaging video content.

Establish Important Metrics

Regardless of what you are selling, your social media strategy should be data-driven. A data-driven approach to social media can interpret your valuable time into real results. They tell if your strategy is successful over time.

 Every social media platform has its native analytics. For Facebook, you will find them in the Insights tab, and on Twitter; Twitter Analytics. On Instagram, you will need to create business accounts before you can view your data. As a business owner or marketer, you should keep an eye on these kinds of metrics; Reach, Clicks, Engagement, Hashtag performance, likes, and sentiment. This data should be in a context that circles back around to your original goals.

In conclusion, analyze your efforts continuously; you’ll never know how one strategy did over another. It will help put things into perspective, which would mean looking at your top-performing content and fine-tuning your approach accordingly. 

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Business

Networking Is Dead

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“Networking as we know it, is dead,” says Scott Gerber, the CEO of The Community Company and author of “Super Connector: Stop Networking and Start Building Business Relationships That Matter.” I quite agree with him, or should I say maybe we are not doing it the right way.

People have over 500 connections on LinkedIn, and most do not even know a single one of them, well maybe one or two family members and a few friends. For example, I have 224 connections, excluding my family and friends on LinkedIn, and I am yet to speak with any them. These days we dwell so much on the number of connections we have, the number of business cards we were able to collect and give out, and the small talks we might have had in the process, that we abandon the sole purpose of connecting with people.

“Rather than growing a huge network focused on sheer numbers, building a strong network is about establishing a relatively small number of deep, high-quality, business relationships based on common values. The ‘why’ of connecting is focused on people first, opportunities second. Allow yourself to help others. Don’t feel like you are too generous or giving away too much with nothing in exchange. Keeping score won’t do you any good.” – an excerpt from the book ‘Networking is dead – making connections that matter’ by Larry Mohl.

To create strong relationships that can boost your personal and professional goals, you would need to focus on relationship building instead of being a networker. Networkers are short-term thinkers, very transactional oriented. These days, people use relationships for their personal gains and strategies. Meanwhile, a relationship builder realizes beforehand that social capital is the most important currency she will ever have. She is empathetic, emotionally connected, intelligent, curious, and a people lover. Unlike the networkers, she thinks more long-term in terms of value creation and naturally generous towards others. Building deep relationships can take a while; however, you will reap the benefits from them later on.

To be a relationship builder instead of a networker, you should think like one, according to Gerber, there are three kinds;

The Thinkers; They are curious and have lots of ideas running through their heads. However, they are not always good at executing them. If you are one, you should make an effort to share those ideas with people. Look for people who can help or inspire you to put those ideas into action.

The Enablers; They assemble people and share their ideas with them. An enabler is that friend that would always email you to introduce you to someone she thinks might be able to help you out

The Executors; These are the accomplishers; they make people’s ideas happen. If you are one, find ways to expose yourself to as many new ideas as possible. Maybe, you can start reading new publications or following new hashtags related to your industry.

Before we conclude, here are some tips for you to enjoy the benefits of relationship-building; 

  • Change your approach,
  • Develop your expertise,
  • Build your relationships around a shared interest,
  • Share what you know with people,
  • Focus on a higher goal,
  • Make sure you follow-up on all your contacts.

Like people say, “you don’t have to reinvent the wheel or be the boss of a company to be a successful person.” To get great things done, open yourself up to new ideas and people; build strong relationships.

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Marketing Communications

What A Marketing Communications Strategy Is And How To Do It Right

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What is marketing communications strategy?

Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).

You might be wondering: what’s a marketing communications strategy that always works, even without a budget?

Easy: build relationships with journalists to get press coverage, guest posts, and backlinks.

Marketing communications or Public Relations is the ‘Promotion’ bit of the “4P’s of marketing” you might have learned during your university days (product, place, price, promotion).

Since “marketing communications strategy” is a mouthful, most people just shorten it to “Public Relations” which essentially uses online channels and software to identify relevant journalists, pitch them suitable stories and earn free media coverage.

Usually, PR strategy means building top of mind awareness amongst your ideal customers about the product or offer.

How you go about this will depend a lot on your experience, industry, and budget. If your marketing plan has a budget of a million dollars to spare, you can reach out to your target market with a promotional mix that includes TV or Facebook ads.

However, if you’re like most entrepreneurs, you want to promote your business without breaking the bank.
And there is no better way to do that than by managing your own PR campaign internally without retaining the services of a media relations company or a full-service marketing company.

Wait, do you mean “free as in ‘free lunch”?

Exactly! If you apply the methods in this post to your own marketing communications strategy, you’ll learn how to build lasting relationships with journalists and influencers, get free press, and acquire more customers through a sustainable organic approach.

Anyone from your team can easily play the role of a marketing communications manager. You don’t even need to hire a dedicated marketing communications specialist!

Read More criminallyprolific.com

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