Almost all brands today are on social media in some way. However, most brands are not as active on social media as they should be. They find it hard or stressful to create a social media presence that their customers love because they underestimate its importance.
Social media is an essential piece of your business marketing strategy. Therefore, it will take more than just posting random links, @mention a few people, and call it a day.
There are numerous advantages to building your brands on social media. It helps to improve your customer service, allows you to interact with your customers and prospective ones, and helps you expand your reach. Generally, it helps drive growth for your business by creating a lasting and loyal relationship with your old/new and potential customers.
To have an active and thriving social media presence, you need a structure, a strategy. Below are some social media guides to help identify your goals, improve your appearance, interact with your customers and optimize your result;
Set Meaningful And Smart Goals
Quick question – Why are you on social media?
Okay, I understand, most brands are still trying to define and finalize their social media goals. According to research, most marketers realize that aligning their social media campaigns with company goals can be a top struggle. There might not be a right answer to what your objects are, so it’s okay if you are not yet sure; you are not alone.
Trying to navigate your way around social media without an end goal in mind can be frustrating. Therefore, start with a broad objective; for example, as a small business owner, you are looking to grow a more significant community presence. With this in mind, considering specific goals that will allow you to improve your social efforts reasonably and affordably is highly recommended. You should know what to do each day to meet your company’s needs, clients, and customers. Setting these day-to-day goals would hold you accountable, guide your budget, and encourage you to pay more attention to data.
Identify Your Audience
Knowing your audience is essential when you are looking to improve your social media engagement. Their interests and needs will determine the type of content you should be sharing and how you engage your followers.
Note that not everyone is your audience; therefore, breaking down your audience is crucial as it will help you with the following;
- What social media platform you should be active on
- Your social posting schedule
- The information in your profiles
- Your brand’s voice
- The type of content you post
Spend time looking at your audience personas, understand their needs, and what brands they already love on social media. Put efforts into making sure your social media presence stands out from the crowd.
Create And Curate Engaging Social Content
Consistent content creation is the bread and butter of social media marketing; social media strategies revolve around it. However, it’s easy to focus on what you want to accomplish without following the right principles. What are these principles? You would ask, sticking to content themes, using user-generated and interactive content, stories, and time-sensitive content, engaging video content.
Establish Important Metrics
Regardless of what you are selling, your social media strategy should be data-driven. A data-driven approach to social media can interpret your valuable time into real results. They tell if your strategy is successful over time.
Every social media platform has its native analytics. For Facebook, you will find them in the Insights tab, and on Twitter; Twitter Analytics. On Instagram, you will need to create business accounts before you can view your data. As a business owner or marketer, you should keep an eye on these kinds of metrics; Reach, Clicks, Engagement, Hashtag performance, likes, and sentiment. This data should be in a context that circles back around to your original goals.
In conclusion, analyze your efforts continuously; you’ll never know how one strategy did over another. It will help put things into perspective, which would mean looking at your top-performing content and fine-tuning your approach accordingly.