Tony Robbins is an American businessman, author, and philanthropist who is well known for his infomercials and self-help books. He nails it in this video talking about the importance of being able to sell. If you cant sell, it would be difficult to get your business up and running.
Sales is the core of any business. If you do not have a sales team today, its not too late to grow one. If you have not watched the video I suggest you quickly check it out. Great video!
Canva.com is now on Android and that’s exciting
Exciting times ahead for technology. 10, 20 years ago who would have thought we would have WhatsApp, Instagram or even hologram toda. Technology is making life easier for us on a daily basis.
If you are a content or graphics person, you probably use or have heard of Canva.com. Just in case you don’t know. Canva.com is a platform that makes it easy for individuals to create graphics for blog posts, social media posts, resumes and a lot more.
You do not have to be a professional graphics designer to create amazing graphics with Canva as the platform is user friendly and free as long as you use the free templates.
What is new and exciting about the Canva is that you can now use it one mobile. They just launched an Android App. Something folks like myself have been waiting for like forever. If you are the type that creates content on the go, you will understand the excitement.
The platform already has over 100,000 downloads on Google Play Store even though it was just launched about 2 weeks ago. Amazing isn’t it. Now that’s a sign of awesomeness.
5 ways market research can help you stay in business
For many small businesses, management of all aspects of a business is a daunting task. The added responsibility of market research makes it even more intimidating. Nonetheless, the aim of any business is usually to stay afloat and succeed. To achieve this, it’s important to understand the relevant market figures. Market research is that activity that empowers businesses make informed business decisions.
Here are 5 ways market research helps you stay in business
You make better business decisions
Some businesses rely on guess work when embarking on marketing initiatives. While some others launch a new product or service without testing customer responses. Market research enables one to make sound business decisions from research data. Decisions that are relevant to the success of a venture.
Become empowered to evolve business venture
Market research helps you know when it’s time to adopt or abolish business practices. It empowers a business to stay abreast of applicable efforts that facilitate business growth. Researching evolving trends and being strategic helps a business succeed.
Deep understanding of the target market
The best way to better understand your market is through market research. It tells who your customers and potential customers are and how best to meet their needs. Deep insights help you focus on the right market segments and consumers. Collecting market data is critical to understanding your target market. Such data enables the uncovering of critical drivers and factors that influence buying behaviour. Strategic application of market data helps your brand experience growth.
Effective marketing efforts for your business
Market research helps you determine the right advertising channels to engage. The next step is to develop effective messages to appeal to and convert the audience. It also helps you understand the right approach to use for the intended audience and when to use them. Market data helps you over develop and apply your target market behavioural trend. In turn, this helps you improve marketing efforts for your business.
Adopt a customer focused approach
Any business that relies on customers purchasing cannot afford to have unhappy customers. Having happy customers should be the focus of every business to achieve their set goals. Market research plays a huge part in that.
Market research helps you interact with customers to get feedback about your business. This in turn helps to develop efforts focused on keeping your customers happier.
We intend to do a follow up article to this discussing what research activity helps your business and how to go about it. Kindly drop your feedback and questions. We love to hear from you readers.