Starting a new brand requires continual search for fresh and original ways to ensure its relevance. With the evolution of marketing, social media has become the broadest platform to display your brand as far as you can master the way it works. There are numerous ways by which you can represent your new brand on social media but in this article, I’ve highlighted the simplest of them all. Read on!
Post distinctively on every social media channel
Posting the same content on all your social media channels is not actually a bad idea but posting with the same structure is a terrible idea. All social media channels have different ways of presenting content that is exclusive to each of them. Facebook, for example, is all about information and entertainment; so you have to restructure your content to be relatable. Instagram on the other hand is known for displaying content that feeds the eyes. Structure your branded content for Instagram to be visually pleasing and of high quality. LinkedIn is a professional social media platform that adds value to people’s lives. But don’t be too serious when creating content for this platform, rather be a combination of education and entertainment. Using the above channels as examples, study every social media channel and structure your content to relate with them as you are starting a new brand.
You need CTAs for all your posts as you are starting a new brand. When publishing posts for your brand, always include a “call to action”. Call to action is that link or button that gets the audience to take required action. It tells the audience the step to take and what to do in relation with the post. For example; Enjoy 40% off all size 10 blouses this month when you shop with Innove. Visit www.innovecollections.co.uk to explore our fashionably unique wears. The link is the CTA; it will take the reader directly to the online shop.
Make your posts humorous
When creating content to publicize your brand, don’t be too stuck up and overly serious. Give people a way to share a laugh with you. Like Jonah Berger says “Funny content is shared because amusement is a high arousal emotion”. Humour is a great way to portray your branded content as not being too pigeon-holed.
Use the right hashtags
Stop bombarding your brand’s posts with irrelevant hashtags. Use industry-related hashtags only and hashtags that are relevant to your business. This is a great way to promote your posts. Making use of hashtags that are exact to locations such as #Lagos, #HardrockCafe, #Ibadan, etc., are also good for promotion. This is because they serve as a way to let your customers know locations where your brand is known and also for potential customers to discover you when they search for such location-specific hashtags.
Know your competitors
Checking out whatever your competitors are up to is not a crime, but no stalking please. Both in the country and out of the country, check the contents performing the most in terms of likes and comments. By checking them out, you are keeping up with the competition and you will also be able to generate better ideas. Observe your competitors in order to discover what you have been doing wrong and where you need improvements.
Adopt the use of influencer marketing
Branded contents are on the up and up. Instead of creating your business’s content like you usually do, why not reach out to influencers. Not just any influencers, but the ones that your audience or customers trust. After reaching out, present to them your product or service that needs marketing, then get them to create content around the product or service. Make sure you fit their content into your platforms. Making use of influencers gives you access to their followers. Majority of renowned brands dig through social media especially Instagram, to find creators and influencers that can add value to their business. So why shouldn’t you do so too? Besides you have nothing to lose and your business stands to gain massive publicity.