Brands perceived as winning brands have been known to have certain unique identity so much so that even before you get to engage them, you probably already have a clue what they are about.
With a unique identity, a brand is perceived as strong in the mist of competition by consumers and potential consumers. The likes of Facebook, Twitter, Instagram and Pinterest are good examples of brands that have been able to educate potential clients about what they are about even before they fully engage.
Instagram – Insta = Instant ⁄ Gram = Limelight
Takeaway – From the brand name, you are being told what the social networking platform is about. Their ideology, their value, all of these are subliminally highlighted in the brand name. The platform presents an opportunity for individuals and brands to be seen and held through visuals and worded content. There are no limits to how much of a star an individual or brand can become on Instagram.
Twitter – Tweet, tweet, tweet, like the singing of birds.
Takeaway – The sound of the word ‘tweet’ reminds me of singing birds. Birds can sing for hours nonstop. I strongly believe this was how the name came about. The iconic bird in the brand’s logo makes it obvious. Twitter wants you to come sing on Twitter, sing nonstop if you can with 140 characters.
Facebook – Face = Your Face ⁄ Book = we all know what a book is.
Takeaway – We have used note books for decades, a custom that was at some point an innovation. Facebook is a platform where people can express themselves through writing or posting; just like how we document things on notebooks. But this time digitally, more interactive and interesting. You get to put up your face, share and interact with other users. A fit you could not necessarily do with a note book. Makes senses right?
Pinterest – Pin = Pin ⁄ Interest = things you are interested in
As easy as the name sounds, the brand is simply telling you that you are welcome to pin and share your interest. Pinterest wants you to go about the site pinning posts that are of interest to you.
These names might sound simply but they are iconic brand names that have and will continue to stand the test of time. When choosing a brand name for your brand, make such you consider a number of factors like; does your brand have a story? Brand names are most likely to be memorable when they create a personal story behind them. Anyone can put together nicely sounding words randomly for a brand name. However, this can put your brand at risk of not resonating with your target audience.
Why Having A Strong Brand Is Good Business
Good branding, more than just a recognizable logo, enhances the reputation of your company. It offers guidance and inspiration for employees, and makes it easier to attract new customers. What is a brand, then?
A brand represents the bulk of the masses perception of, but not limited to your organization’s customer service, credibility, logo, and advertising. Putting together all of these pieces to work makes for a strong brand. Similarly, brand identity is a combination of all the elements your organization develops to portray the right brand image to your customers.
Why is it important to have a strong brand?
1. Branding Boosts Recognition
Underestimating the power of familiarity is one thing you should never do. It is important to have a logo that stands out. When you have a well known brand logo, people can easily recognize your products when they see them.
A professional logo is strong enough to give your business the desired impression but also simple enough to be unforgettable. That said, customers are more likely to grab a product that is memorable and recognizable from a supermarket shelf filled with products. Why? you may ask. The reason is because it is a familiar product.
2. Branding Motivates Staff
Your employees are more likely to support and strive towards achieving set goals and the vision when they clearly understand the set goals, your mission and vision.
That is, your staff will rally around your cause if it is clear to them. They will not just see themselves as mere workers but as brand owners and advocates believing that if the brand succeeds, they too will succeed.
3. Branding Creates Value
Consumers are more likely to value products that are branded more than those that are not. Do you agree? Look at both photos below. Would you rather buy product A or B? I bet your answer is B. Am I right? B is branded, on the other hand, A looks plain. Furthermore, A can be perceived as fake, or of lesser quality compared to B.
Business growth is more likely when you have a strong brand.
Also note that, in a situation whereby your organization is in a the position to raise money for expansion, engage vendors for better deals or attract investors, being perceived as valuable, places your company in a better position to reach set out goals.
4. Branding Boost Trust
People are more likely to buy from a business that is perceived to be legitimate and polished. Such trust can be built with a combination of PR, advertising, customer service delivery, loyalty programs as well as corporate social responsibility initiatives.
Brands that are able to gain the trust of their customers over time tend to be more profitable. In addition, brand trust is an insurance policy, as it ensures consumer confidence in a brand, regardless of factors like competition and recession.
5. Branding Attracts New Customers
When you are able to build a brand that is perceived as a notable brand, customers will be willing to become advocates at no cost. This helps your brand generate word-of-mouth referrals.
The most successful brands in Nigeria and even globally today, whether small, or large are those that have being able to established themselves as leaders in their industries. They are regarded as leaders because of their ability to build strong brands. Starting from having a strong logo, reputation, strategy, customer service etc. New customers are more willing to try your products when you have a strong brand.
3 Social Media Marketing Must‐Have Tools
Have you ever wished for a tool that can help you automate content on Instagram? Do you want to keep things organized? You want to create content calendars you can share with your team on the go?
If your answer to any of the above questions is YES, this article is for you. The tools listed below are not tools we read about. They are tools that we have used, and continue to use for our social media marketing projects, as well as for client projects.
Acclaimed to be the world’s best Instagram Manager, Apphi makes scheduling and automation on Instagram possible. That is, your posts can get published on Instagram while you are asleep.
Likewise, you can also use Apphi for scheduling and automation on Facebook. As well as, managing unlimited Instagram accounts, reposting content, discovering relevant hashtags, analyzing your social media success rate using advanced analytics and much more.
I recommend asana.com for managing team projects and tasks. This is because my team has been using Asana for about 2 years now. And I must admit, it has been an amazing experience.
Also note that, you can visualize your work, move work through multiple stages quickly, easily, and beautifully. Furthermore, for small businesses, Asana enables easy management of all associated operational tasks. Asana is powerful and easy to use. Think Asana for your project management, workflow management, team communication and productivity optimization needs.
Canva has grown to be one of the most sort after applications on the web and mobile for digital creatives. Without a doubt, if you are running your business on a budget and want a better graphic design quality, you should try Canva.
Canva is the ultimate editing app. It can be used to create stunning logos, social media posts, letterheads, newsletters, poster designs and many more, even if you’re not a design expert.
Moreover, you do not need a tutorial to design with Canva. You can create a free account to easily share & edit designs with friends or colleagues, collaborate with your team on presentations, create business cards, brochures, and more for free. However, the premium version allows for more resources.
Do you find this article useful? If so, you might be interested in our eBook titled, “10 Digital Marketing Tools They Don’t Want You To Know”.
In the eBook, we point out 10 must-have digital marketing tools other marketers won’t tell you about.