I have been studying a number of restaurant brands operating in Lagos lately. A lot of them, small scale or upscale are still not leveraging social media. It is amazing that in 2017, many upscale restaurants are not active on social media.
Such brands are obviously missing out on opportunities to cost effectively boost brand awareness, engagement and sales via social media. If you run such a social media inactive restaurant, I suggest you reach out pronto.
However, for brands already utilizing social media strategies to market their restaurants; whether they are making the best use of the internet’s potential, remains the question.
That said, this article points out some unusual marketing strategies restaurants operating in Nigeria can gain from. They can also be applied effectively by restaurants anywhere. Strategies that can add value to your brand image and help boost sales long term.
Get Your Business On Local Directories + Paid Search Engines
People are searching daily on the internet for restaurants nearby. Your restaurant showing up on top of local searches makes a lot of business sense. If you have not already, do list your brand in every local online directory possibly used by your target audience. Consider running paid Google search ads so your brand shows up on top of Google search when people search for nearby restaurants.
Promote On Grocery Receipts + Shopping Carts
This might seem odd but it can be a great way to promote your restaurant. Consider partnering with local supermarket chains like Shoprite, Spar etc; to have your restaurant promoted on the back of grocery receipts and/ or shopping carts.
Partner with Like-minded Businesses Around You
By like-minded, I mean businesses nearby that compliment your business or have a similar audience. There are instances where partnering with the competition would be of great value to your brand. The business world is fast embracing collaborations today more than ever before. You know the saying ‘two heads are better than one’? It appeals here.
Look into collaborating with businesses that serve similar audiences. For example, a partnership with a cinema can be a great idea. Your customers can win cinema tickets when they eat at your restaurant at least twice a week for example. Or movie goers winning free meals at your restaurant when they visit the partnering cinema at least twice a week or a combination. There are so many ways both brands can spin a promotions partnership for a win-win.
Create A Friendly Work Space Environment
Yes, you read that right. Allow people to work from your restaurant as long as they patronize you. Forget the fear of cheats i.e the fear that people will use your premises to carry out illegal business dealings taking advantage of your hospitality.
You can easily put measures in place to ensure that you attract the right people to your restaurant. Brands should know their customers anyway. You should know people that come in daily. You should be able to talk to your customers from time to time. Simple conversations with your customers will allow for a better understanding of what they do.
There is an opportunity here to boost sales as there are so many young entrepreneurs today without offices that would be excited about eating out at your location daily just so they get access to your electricity and/or internet.
Turn Your Most Loyal Customers To Influencers
Create an influencer marketing program for your restaurant business to spread positive word. People that love your brand are the best influencers as they are already passionate about the brand. Such passion displayed will always win you new customers. Make them excited about posting your meals and encouraging their friends and followers to check out your restaurant. It’s amazing how cost effective this can be. They won’t mind getting compensated with something as simple as a monthly gift card, shoutouts on your social media pages or discounts on meals.
Things You Should Know About the Professional Carpenters and Furniture Makers Association of Lagos State
You probably would have heard about the Professional Carpenters and Furniture-makers Association of Lagos state(P.C.F.A.), but I’m pretty sure you may not have known exactly why they exist and what they really stand for. Ok! Let me get you to speed on that.
4 Things You Never Knew About the P.C.F.A Lagos state
1. As far back as the 1930s, the P.C.F.A. existed and operated under different names in various local government areas of Lagos State.
2. In 1990, a Mr. Adekunle Adedeji of Alapere, Ketu area of Lagos made a decision to organize a graduation ceremony for his apprentice who had just completed his apprenticeship. Mr. Adedeji decided to invite a couple of professional Carpenters within the Ketu, Alapere area to attend the function. While at the function, the group of Carpenters immediately saw a need to establish the association properly. The need arising from the fact that they all knew each other and at that period, there was no way to trace and recognize verified carpenters. So on July 2nd 1991 precisely, the Association was born, inaugurated and the first state executive election held.
3. The organisation currently operates a 3-tier government structure no different from the government structure of the Federal Government of Nigeria:
– Tier 1: Zonal (Community and grassroots)- Covers the Mile 12, Ketu, Owode, Ikosi, Shangisha areas, etc.
– Tier 2: Branch (Local government level)- Such as Kosofe local government area, etc.
– Tier 3: State- This is the highest decision making body of the Organisation. Tier 3 comprises of state executives, state elders and 3 representatives of each branch. All of which come from the different local government areas of Lagos State.
4. Currently, the P.C.F.A. conducts operations in all the local government areas of Lagos state, with the exception of Badagry. In addition, the association has about 5-30 zones per branch, with each zone having between 20 – 100 members.
Partnership With Jambolo.com
As a way of getting recognized, as well as to showcase the great services offered by registered members of the association, the leadership of the P.C.F.A made a strategic decision to partner with Nigeria’s No.1 aggregator of Artisans/blue collar services in Nigeria, Jambolo.com.
In one of the statements offered by the President of the association in an interview conducted during a visit to the associated, he said “Jambolo has provided a platform for us to showcase our products and services and as such we believe this partnership will place our members in a position to compete effectively and deliver quality services to our customers in Lagos State. We believe in Jambolo.com and so should you.”
Services Offered by the P.C.F.A
Cabinet Installation and Repair
Handrails, Railings, and Stairways
Kitchen and Bath Wood Fixtures
Wood Rot Repair
Termite Damage Repair
On Jambolo.com, you can be assured that every registered Carpenter is a professional, with a good portfolio, the right years of experience, has undergone proper verification and profiling.
The next time the need arises to engage the services of a Carpenter and you’re concerned about engaging someone with a good amount of experience, who will offer great service and whom you can also reach in terms of verification for the services provided; don’t look too far, visit Jambolo.com for that professional Carpenter and enjoy great service.
Canva.com is now on Android and that’s exciting
Exciting times ahead for technology. 10, 20 years ago who would have thought we would have WhatsApp, Instagram or even hologram toda. Technology is making life easier for us on a daily basis.
If you are a content or graphics person, you probably use or have heard of Canva.com. Just in case you don’t know. Canva.com is a platform that makes it easy for individuals to create graphics for blog posts, social media posts, resumes and a lot more.
You do not have to be a professional graphics designer to create amazing graphics with Canva as the platform is user friendly and free as long as you use the free templates.
What is new and exciting about the Canva is that you can now use it one mobile. They just launched an Android App. Something folks like myself have been waiting for like forever. If you are the type that creates content on the go, you will understand the excitement.
The platform already has over 100,000 downloads on Google Play Store even though it was just launched about 2 weeks ago. Amazing isn’t it. Now that’s a sign of awesomeness.
5 ways market research can help you stay in business
For many small businesses, management of all aspects of a business is a daunting task. The added responsibility of market research makes it even more intimidating. Nonetheless, the aim of any business is usually to stay afloat and succeed. To achieve this, it’s important to understand the relevant market figures. Market research is that activity that empowers businesses make informed business decisions.
Here are 5 ways market research helps you stay in business
You make better business decisions
Some businesses rely on guess work when embarking on marketing initiatives. While some others launch a new product or service without testing customer responses. Market research enables one to make sound business decisions from research data. Decisions that are relevant to the success of a venture.
Become empowered to evolve business venture
Market research helps you know when it’s time to adopt or abolish business practices. It empowers a business to stay abreast of applicable efforts that facilitate business growth. Researching evolving trends and being strategic helps a business succeed.
Deep understanding of the target market
The best way to better understand your market is through market research. It tells who your customers and potential customers are and how best to meet their needs. Deep insights help you focus on the right market segments and consumers. Collecting market data is critical to understanding your target market. Such data enables the uncovering of critical drivers and factors that influence buying behaviour. Strategic application of market data helps your brand experience growth.
Effective marketing efforts for your business
Market research helps you determine the right advertising channels to engage. The next step is to develop effective messages to appeal to and convert the audience. It also helps you understand the right approach to use for the intended audience and when to use them. Market data helps you over develop and apply your target market behavioural trend. In turn, this helps you improve marketing efforts for your business.
Adopt a customer focused approach
Any business that relies on customers purchasing cannot afford to have unhappy customers. Having happy customers should be the focus of every business to achieve their set goals. Market research plays a huge part in that.
Market research helps you interact with customers to get feedback about your business. This in turn helps to develop efforts focused on keeping your customers happier.
We intend to do a follow up article to this discussing what research activity helps your business and how to go about it. Kindly drop your feedback and questions. We love to hear from you readers.