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What Experts Are Saying About Stock Market Investing Right Now

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We have seen an outsized fall in equity markets around the world resulting from the pandemic, however, most market experts say that like many other crisis, this too will pass.

So you ask; what then should you as an investor this time? Should you stop investing? Should you lighten your portfolio or buy more stocks at low levels? Here are some of the things experts are saying you should do;

Consider Low-Risk Investments Only

Now is not the time to experiment with your investments. Oliver Isaacs, a block chain influencer and a writer at entrepreneur.com said “The most important aspect of anyone’s recession-time investment strategy should be playing it safe. This involves avoiding investments in companies that are highly leveraged or speculative. Concentrate on finding companies with good cash flow and low debt for the safest investment options”. You can also look into investing in real estate and dividends stocks.

Don’t Attempt To Time The Market

Investors who put their emotions in check have built more than twice as much wealth; however, fear and greed can make investors rush in and out of the market at a wrong time. Mark Hamrick, a senior economist for Bankrate said, “With stock market declining over the past several decades including the financial crisis and Great Recession, the biggest challenge for those inclined to dump stocks is determining when to get back into the market”.

History has shown us that humans cannot get that timing right, which risks huge losses. Long-term investors with the ability and perseverance to remain in the market should do just that. Always keep in mind that fleeing the market to reduce losses could mean losing out on gains when stocks recover.

Talk To Your Financial Advisor

Financial advisors are trained to guide you in re-balancing your portfolio in order to avoid concentration, manage risk and keep your investments well diversified. Therefore, if you have anxieties about what to do with your investment this period, you should reach out to him/her. If you can’t get any help, consider getting a new advisor.

Stay Diversified

This old saying comes to mind; don’t put all your eggs in one basket. Diversification is your best strategy against risk – you should invest in different types of assets and asset classes. This does not mean investing in multiple banks. It means investing in different industries, companies and maybe countries.

John Waggoner of AARP gave this good example “if you have bonds or money market mutual funds in your portfolio, they have cushioned the market’s nastiness. That is, if you had 40 percent of your money in a bank CD and 60 percent in the S&P 500, you’d be down 9.6 percent since the stock market’s high. If you’d had a balanced portfolio — 60 percent stocks and 40 percent bonds — you’d be down about 6.5 percent. Bond prices rise when interest rates fall, and the stock market’s decline has pushed down interest rates to historic lows”. Make sure you understand the risks of each of your investments; however, it is good to note that you can minimize risk by diversifying your portfolio.

 In conclusion, try to avoid taking major risks at an already uncertain time; invest wisely.

 

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Business

Networking Is Dead

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“Networking as we know it, is dead,” says Scott Gerber, the CEO of The Community Company and author of “Super Connector: Stop Networking and Start Building Business Relationships That Matter.” I quite agree with him, or should I say maybe we are not doing it the right way.

People have over 500 connections on LinkedIn, and most do not even know a single one of them, well maybe one or two family members and a few friends. For example, I have 224 connections, excluding my family and friends on LinkedIn, and I am yet to speak with any them. These days we dwell so much on the number of connections we have, the number of business cards we were able to collect and give out, and the small talks we might have had in the process, that we abandon the sole purpose of connecting with people.

“Rather than growing a huge network focused on sheer numbers, building a strong network is about establishing a relatively small number of deep, high-quality, business relationships based on common values. The ‘why’ of connecting is focused on people first, opportunities second. Allow yourself to help others. Don’t feel like you are too generous or giving away too much with nothing in exchange. Keeping score won’t do you any good.” – an excerpt from the book ‘Networking is dead – making connections that matter’ by Larry Mohl.

To create strong relationships that can boost your personal and professional goals, you would need to focus on relationship building instead of being a networker. Networkers are short-term thinkers, very transactional oriented. These days, people use relationships for their personal gains and strategies. Meanwhile, a relationship builder realizes beforehand that social capital is the most important currency she will ever have. She is empathetic, emotionally connected, intelligent, curious, and a people lover. Unlike the networkers, she thinks more long-term in terms of value creation and naturally generous towards others. Building deep relationships can take a while; however, you will reap the benefits from them later on.

To be a relationship builder instead of a networker, you should think like one, according to Gerber, there are three kinds;

The Thinkers; They are curious and have lots of ideas running through their heads. However, they are not always good at executing them. If you are one, you should make an effort to share those ideas with people. Look for people who can help or inspire you to put those ideas into action.

The Enablers; They assemble people and share their ideas with them. An enabler is that friend that would always email you to introduce you to someone she thinks might be able to help you out

The Executors; These are the accomplishers; they make people’s ideas happen. If you are one, find ways to expose yourself to as many new ideas as possible. Maybe, you can start reading new publications or following new hashtags related to your industry.

Before we conclude, here are some tips for you to enjoy the benefits of relationship-building; 

  • Change your approach,
  • Develop your expertise,
  • Build your relationships around a shared interest,
  • Share what you know with people,
  • Focus on a higher goal,
  • Make sure you follow-up on all your contacts.

Like people say, “you don’t have to reinvent the wheel or be the boss of a company to be a successful person.” To get great things done, open yourself up to new ideas and people; build strong relationships.

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Marketing Communications

What A Marketing Communications Strategy Is And How To Do It Right

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What is marketing communications strategy?

Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).

You might be wondering: what’s a marketing communications strategy that always works, even without a budget?

Easy: build relationships with journalists to get press coverage, guest posts, and backlinks.

Marketing communications or Public Relations is the ‘Promotion’ bit of the “4P’s of marketing” you might have learned during your university days (product, place, price, promotion).

Since “marketing communications strategy” is a mouthful, most people just shorten it to “Public Relations” which essentially uses online channels and software to identify relevant journalists, pitch them suitable stories and earn free media coverage.

Usually, PR strategy means building top of mind awareness amongst your ideal customers about the product or offer.

How you go about this will depend a lot on your experience, industry, and budget. If your marketing plan has a budget of a million dollars to spare, you can reach out to your target market with a promotional mix that includes TV or Facebook ads.

However, if you’re like most entrepreneurs, you want to promote your business without breaking the bank.
And there is no better way to do that than by managing your own PR campaign internally without retaining the services of a media relations company or a full-service marketing company.

Wait, do you mean “free as in ‘free lunch”?

Exactly! If you apply the methods in this post to your own marketing communications strategy, you’ll learn how to build lasting relationships with journalists and influencers, get free press, and acquire more customers through a sustainable organic approach.

Anyone from your team can easily play the role of a marketing communications manager. You don’t even need to hire a dedicated marketing communications specialist!

Read More criminallyprolific.com

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