Good branding, more than just a recognizable logo, enhances the reputation of your company. It offers guidance and inspiration for employees, and makes it easier to attract new customers. What is a brand, then?
A brand represents the bulk of the masses perception of, but not limited to your organization’s customer service, credibility, logo, and advertising. Putting together all of these pieces to work makes for a strong brand. Similarly, brand identity is a combination of all the elements your organization develops to portray the right brand image to your customers.
Why is it important to have a strong brand?
1. Branding Boosts Recognition
Underestimating the power of familiarity is one thing you should never do. It is important to have a logo that stands out. When you have a well known brand logo, people can easily recognize your products when they see them.
A professional logo is strong enough to give your business the desired impression but also simple enough to be unforgettable. That said, customers are more likely to grab a product that is memorable and recognizable from a supermarket shelf filled with products. Why? you may ask. The reason is because it is a familiar product.
2. Branding Motivates Staff
Your employees are more likely to support and strive towards achieving set goals and the vision when they clearly understand the set goals, your mission and vision.
That is, your staff will rally around your cause if it is clear to them. They will not just see themselves as mere workers but as brand owners and advocates believing that if the brand succeeds, they too will succeed.
3. Branding Creates Value
Consumers are more likely to value products that are branded more than those that are not. Do you agree? Look at both photos below. Would you rather buy product A or B? I bet your answer is B. Am I right? B is branded, on the other hand, A looks plain. Furthermore, A can be perceived as fake, or of lesser quality compared to B.
Business growth is more likely when you have a strong brand.
Also note that, in a situation whereby your organization is in a the position to raise money for expansion, engage vendors for better deals or attract investors, being perceived as valuable, places your company in a better position to reach set out goals.
4. Branding Boost Trust
People are more likely to buy from a business that is perceived to be legitimate and polished. Such trust can be built with a combination of PR, advertising, customer service delivery, loyalty programs as well as corporate social responsibility initiatives.
Brands that are able to gain the trust of their customers over time tend to be more profitable. In addition, brand trust is an insurance policy, as it ensures consumer confidence in a brand, regardless of factors like competition and recession.
5. Branding Attracts New Customers
When you are able to build a brand that is perceived as a notable brand, customers will be willing to become advocates at no cost. This helps your brand generate word-of-mouth referrals.
The most successful brands in Nigeria and even globally today, whether small, or large are those that have being able to established themselves as leaders in their industries. They are regarded as leaders because of their ability to build strong brands. Starting from having a strong logo, reputation, strategy, customer service etc. New customers are more willing to try your products when you have a strong brand.
Three Crucial Tips For Effective Self-Promotion
Speaking highly of yourself to others might be uncomfortable, but it could benefit you and your career or business. Positive self-appraisal is a major reason many workers advance to higher positions, and it’s a technique that every worker or entrepreneur should practice.
“Self-promotion is a necessary tool to help professionals elevate into the next stage of their careers, especially if their peers do not properly recognize them,” said Vanessa Fioravante-Cuomo, principal and co-founder of ANDER & Co.
However, there’s a fine line between self-promoting and bragging. You can share your success and attributions without coming off as a boaster. Here are three tips to help you master the art of self-promotion.
What is self-promotion?
Self-promotion is the use of tools such as social media, marketing, and branding to make your services, expertise, interests, skills, strengths, and talents readily known to potential new clients. Self-promotion has existed for as long as businesses have – even the very first workers in the Industrial Revolution had to promote themselves to find work – and has been all around you for your entire life, even if you haven’t noticed it.
Flyers that you encounter at libraries, grocery stores, and community centers are self-promotion. Ads that people or small businesses take out in local newspapers are self-promotion. Most prominently, people posting about their career, job, or services on the internet – whether on social media or classified ads sites such as Craigslist and Fiverr – is self-promotion. Even an ordinary resume could be considered a self-promotion item.
Why is self-promotion important?
In the modern gig economy, more people are becoming entrepreneurs or freelancers. Self-promotion is vital to stand out against your plentiful competition. Potential clients could easily choose to hire someone other than you, read more…
Top 3 Social Trading Platforms For Copy Trading
Let’s talk about social trading networks, shall we?
Imagine earning from Forex or a trade without having to dedicate most of your time and resources. Imagine the ease of learning how each strategy works when it comes to trading. This is what social trading allows you to do and far more. What is social trading? You might ask, don’t worry, I will tell you.
Social trading is a form of investment that permits investors to watch the trading behaviors of both their peers and experts within the trading world. It allows you to follow their investment strategies using either copy trading or mirror trading.
This method of trading makes it easy for beginners to link their trading accounts to those of expert traders and imitate their trades automatically. It was even described by the World Economic Forum as a low, sophisticated alternative to traditional wealth managers. Little or no knowledge of the financial markets is needed.
Lately, social trading is being talked about as one of the best things to have happened to the online trading community. There are numerous Social trading platforms out there, it keeps increasing. However, here is our Top Three Social Trading Platforms with some of their main features;
Founded and run by Yoni Assia, eToro is a great platform for starting traders. It provides a huge variety of investments and also a community of traders where users have the opportunity of interacting with each other like every other social media platform. With their News Feeds feature, users have the opportunity to monitor and manually copy any trader of their choice.
This platform has an interesting feature called the Copy Trading where users can automatically copy traders in bits thereby managing both exposures and risks. What I love the most about this platform is the free and unlimited demo account made available to everyone.
2. Naga Trader
They boast of having some of the best social trading features that include social networking, social trading, copy trading, and innovative investment services such as the NAGA portfolios.
Social networking involves, starting a unique project that traders from all over the world can join hands to work on. Copy-trading allows Naga traders to reproduce the success of elite traders and make it their trades. These two practices have gained popularity within the global markets so much that Naga Traders were nicknamed – the “Tinder Of Trading”. This platform also gives you access to their social trading network where you meet, interact, and share with fellow NAGA traders
Founded in 2017, ZuluTrade is a Social trading system that works with dozens of brokers. It is best for hosting the most advanced social trading features. This platform works by gathering many elite investor trading data and records their trading strategies. You can analyze this in a minute and replicate their performance by customizing the risk and investment management. You can also have access to a free demo account, where would practically learn how to start and clarify your ideas.