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Will Telecommuting Play A Major Role In The Future Of Work?

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What would be the future of work post-COVID-19? Will working from home become the norm? Will organizations realize some jobs are non-essential while others are more important than they realized? Would this “business as unusual” become the new normal, especially for those whose assignments are not constrained to a particular location?

Experts have asked questions like these so many times about the future of work. “In this sudden new reality, we are witnessing a dramatic restructuring of the economic and social order,” said Euclides, a director of business development at Nakisa. “We have been disrupted and forced to start discussing what the next normal could entail and how different it will be from our current lives,” said another.

Let’s not be quick to forget that there was already a lot of discussion on how technology would affect the future of work long before the pandemic. The future has arrived, sooner than we expected – as companies and organizations shift to telecommuting to maintain social distancing. 

Will This Truly Become The Norm?

A recent Gartner survey shows that 74% of CFOs are planning to move previously on-site employees to remote work arrangements post COVID-19. On May 12, Jack Dorsey sent an email to twitter staff notifying them that they will be able to continue working from home as long as they see fit. 

Even in the sensitive parts of both public and private sectors, executives and business owners have realized that employees can contribute effectively despite being geographically dispersed. There is a notable increase in employee efficiencies, such as better organizations, and prioritization by the employees.

However, when telecommuting becomes the norm, executives/business owners need to be well-versed in measuring productivity.

Benefits And Drawbacks Of Telecommuting

The sudden work-from-home transformation is a boon for many businesses. Organizations are trying their best to operate while ensuring the health and safety of their employees working remotely. However, the line between private time and working time has become blurred for most people, causing an increase in stress and exposure to mental health risks. Virtual environments cannot replace the social value of office work, the dignity, and the sense of belonging we derive from it.

Regardless, telecommuting has its upsides, some of which are; the availability of work opportunities for rural dwellers, reduction in the cost of office rentals, renovations, and ongoing maintenance.

Therefore, most organizations should look into creating a flexible work environment, where employees can choose to work from home or not. Employers should design office spaces to encourage collaboration while accommodating different employee work styles and preferences. Perhaps this new and less-crowded environment would create a paradigm shift where ideas, interactions, and work relationships can thrive.

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Business

Networking Is Dead

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“Networking as we know it, is dead,” says Scott Gerber, the CEO of The Community Company and author of “Super Connector: Stop Networking and Start Building Business Relationships That Matter.” I quite agree with him, or should I say maybe we are not doing it the right way.

People have over 500 connections on LinkedIn, and most do not even know a single one of them, well maybe one or two family members and a few friends. For example, I have 224 connections, excluding my family and friends on LinkedIn, and I am yet to speak with any them. These days we dwell so much on the number of connections we have, the number of business cards we were able to collect and give out, and the small talks we might have had in the process, that we abandon the sole purpose of connecting with people.

“Rather than growing a huge network focused on sheer numbers, building a strong network is about establishing a relatively small number of deep, high-quality, business relationships based on common values. The ‘why’ of connecting is focused on people first, opportunities second. Allow yourself to help others. Don’t feel like you are too generous or giving away too much with nothing in exchange. Keeping score won’t do you any good.” – an excerpt from the book ‘Networking is dead – making connections that matter’ by Larry Mohl.

To create strong relationships that can boost your personal and professional goals, you would need to focus on relationship building instead of being a networker. Networkers are short-term thinkers, very transactional oriented. These days, people use relationships for their personal gains and strategies. Meanwhile, a relationship builder realizes beforehand that social capital is the most important currency she will ever have. She is empathetic, emotionally connected, intelligent, curious, and a people lover. Unlike the networkers, she thinks more long-term in terms of value creation and naturally generous towards others. Building deep relationships can take a while; however, you will reap the benefits from them later on.

To be a relationship builder instead of a networker, you should think like one, according to Gerber, there are three kinds;

The Thinkers; They are curious and have lots of ideas running through their heads. However, they are not always good at executing them. If you are one, you should make an effort to share those ideas with people. Look for people who can help or inspire you to put those ideas into action.

The Enablers; They assemble people and share their ideas with them. An enabler is that friend that would always email you to introduce you to someone she thinks might be able to help you out

The Executors; These are the accomplishers; they make people’s ideas happen. If you are one, find ways to expose yourself to as many new ideas as possible. Maybe, you can start reading new publications or following new hashtags related to your industry.

Before we conclude, here are some tips for you to enjoy the benefits of relationship-building; 

  • Change your approach,
  • Develop your expertise,
  • Build your relationships around a shared interest,
  • Share what you know with people,
  • Focus on a higher goal,
  • Make sure you follow-up on all your contacts.

Like people say, “you don’t have to reinvent the wheel or be the boss of a company to be a successful person.” To get great things done, open yourself up to new ideas and people; build strong relationships.

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Marketing Communications

What A Marketing Communications Strategy Is And How To Do It Right

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What is marketing communications strategy?

Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).

You might be wondering: what’s a marketing communications strategy that always works, even without a budget?

Easy: build relationships with journalists to get press coverage, guest posts, and backlinks.

Marketing communications or Public Relations is the ‘Promotion’ bit of the “4P’s of marketing” you might have learned during your university days (product, place, price, promotion).

Since “marketing communications strategy” is a mouthful, most people just shorten it to “Public Relations” which essentially uses online channels and software to identify relevant journalists, pitch them suitable stories and earn free media coverage.

Usually, PR strategy means building top of mind awareness amongst your ideal customers about the product or offer.

How you go about this will depend a lot on your experience, industry, and budget. If your marketing plan has a budget of a million dollars to spare, you can reach out to your target market with a promotional mix that includes TV or Facebook ads.

However, if you’re like most entrepreneurs, you want to promote your business without breaking the bank.
And there is no better way to do that than by managing your own PR campaign internally without retaining the services of a media relations company or a full-service marketing company.

Wait, do you mean “free as in ‘free lunch”?

Exactly! If you apply the methods in this post to your own marketing communications strategy, you’ll learn how to build lasting relationships with journalists and influencers, get free press, and acquire more customers through a sustainable organic approach.

Anyone from your team can easily play the role of a marketing communications manager. You don’t even need to hire a dedicated marketing communications specialist!

Read More criminallyprolific.com

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